How We Source Our Coffee
Great coffee starts at the source.
At Moose & Mug Coffee Co., we believe the quality of every cup begins with the green coffee selected before roasting ever begins. Our coffees are sourced through established coffee importers and supply partners that work with producers and coffee-growing regions around the world.
Our focus is simple: choose coffees with strong flavor, consistency, and traceable quality, while supporting sourcing practices that value the people and places behind the coffee.
Specialty Coffee Quality
We focus on coffees selected for their flavor, aroma, balance, body, acidity, and overall cup quality.
Specialty coffee is evaluated using professional sensory standards that consider characteristics such as aroma, flavor, aftertaste, acidity, body, balance, sweetness, and overall impression.
The goal is not simply to source coffee that meets a number on a score sheet. We look for coffees that offer a distinctive and enjoyable experience in the cup and that respond well to the roast profiles used for Moose & Mug Coffee Co.
Working With Trusted Coffee Importers
Coffee moves through a complex global supply chain before it ever reaches the roaster.
Our coffees are sourced through trusted importers and coffee partners that connect roasters with producers and growing regions around the world.
These sourcing relationships help provide access to coffees selected for quality, consistency, origin characteristics, and responsible agricultural practices.
Responsible Sourcing
Responsible sourcing is about more than selecting great-tasting coffee.
Our sourcing partners work with coffee producers and growing regions around the world with attention to long-term quality, agricultural resilience, and responsible farming practices.
Depending on the origin and producer, these practices may include efforts focused on:
- Healthy soil
- Biodiversity
- Responsible water use
- Thoughtful farm management
- Long-term crop quality
- Stronger coffee-growing communities
Because farming practices and certifications vary by producer and origin, we focus on quality, sourcing relationships, and responsible practices rather than making broad claims that apply to every farm.
The People Behind the Coffee
Every cup begins with people.
Coffee producers, farm workers, processors, exporters, importers, roasters, and many others contribute to the final coffee you enjoy.
Strong sourcing relationships help support a healthier coffee supply chain and encourage continued investment in quality at the farm level.
From Origin to Roast
Once green coffee is selected, the next stage is roasting.
Our coffee is roasted in Bend, Oregon, where each coffee is matched with a roast profile designed to bring out its intended flavor, aroma, body, and finish.
Moose & Mug Coffee Co. is based in Irvine, California, while our coffee is roasted in Bend, Oregon.
From Origin to Your Mug

1. Coffee Growing
Coffee begins at origin, where climate, elevation, soil, and careful farming shape the character of the bean.

2. Harvest & Processing
After harvest, careful processing helps develop and preserve the qualities that will later appear in the cup.

3. Green Coffee Selection
Green coffee is selected for quality, consistency, origin character, and its potential in the final roast.

4. Roasting in Bend
Selected coffees are roasted in Bend, Oregon using profiles designed to bring out their intended flavor, aroma, body, and finish.
A Better Cup Starts With Better Choices
Sourcing is one of the most important steps in producing great coffee.
By focusing on quality green coffee, trusted sourcing relationships, responsible practices, and careful roasting, our goal is to deliver coffee that is enjoyable, consistent, and worth coming back to.
From origin to roast to your mug, every step matters.